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Exploring Aubergine: A Colour Focus

Aubergine Blinds Featured

Aubergine, also known as eggplant or purple, is a captivating color that exudes elegance and sophistication. With its deep and rich tone, aubergine can add depth and drama to any space or design. In this article, we will dive into the world of aubergine, exploring its origins, cultural significance, and how it can be incorporated into various design elements. So, let’s begin our journey into the mesmerizing world of this captivating colour!

Origins of Aubergine

Aubergine gets its name from the French word for eggplant, which is known for its deep purple hue. The color was first introduced as a dye in the mid-19th century, and it quickly gained popularity due to its ability to add a touch of luxury and opulence to fabrics and interiors. Over time, aubergine has become synonymous with sophistication and has found its place in various industries, from fashion to interior design.

Cultural Significance

In many cultures, aubergine holds symbolic meanings and is associated with different emotions and concepts. For instance, in Western societies, aubergine is often associated with luxury, power, and wealth. Its deep and regal shade has made it a popular choice for formal events and high-end fashion. In contrast, in some Eastern cultures, aubergine is associated with spirituality and enlightenment, representing transformation and the divine.

Aubergine in Interior Design

When it comes to interior design, aubergine can transform a space from ordinary to extraordinary. Whether used as a dominant colour or as an accent, aubergine adds a touch of luxury and drama to any room. Here are a few ways you can incorporate aubergine into your interior design:

  1. Walls: Paint an accent wall in aubergine to create a focal point in a room. Pair it with neutral furnishings and accessories to balance the boldness of the colour.

  2. Furniture: Upholster a statement piece of furniture, such as a sofa or armchair, in aubergine fabric. This adds depth and visual interest to your space while creating a luxurious ambiance.

  3. Accessories: Incorporate aubergine through accessories such as throw pillows, curtains, or rugs. These small touches can instantly elevate the overall aesthetic and tie the room together.

  4. Artwork: Hang artwork featuring aubergine tones to create a cohesive colour scheme. This not only adds visual interest but also showcases your appreciation for this captivating colour.

  5. Kitchen and Bathroom: Consider adding aubergine accents to these often overlooked spaces. From backsplashes to towels and accessories, these pops of colour can create a sense of luxury and sophistication.

The Psychology of Aubergine

Colours have a profound impact on our emotions and well-being, and aubergine is no exception. This deep and mysterious colour is often associated with the following psychological traits:

  • Creativity: Aubergine stimulates creative thinking and encourages innovative ideas.

  • Sophistication: The richness of aubergine evokes a sense of elegance and refinement.

  • Introspection: This color encourages self-reflection and deep contemplation.

  • Spirituality: Aubergine is associated with spiritual enlightenment and the search for higher meaning.

  • Individuality: The uniqueness of aubergine makes it a symbol of individuality and originality.


From its origins as a dye to its significance in various cultures, aubergine has carved its place as a captivating color that symbolizes luxury, power, and spirituality. Whether you incorporate aubergine into your wardrobe, interior design, or artwork, this rich hue is sure to make a statement. So, embrace the opulence of aubergine and explore the endless possibilities it offers in adding depth, drama, and sophistication to your life.

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  1. What is the cultural significance of aubergine? Aubergine holds symbolic meanings in different cultures. In Western societies, it is associated with luxury, power, and wealth. In some Eastern cultures, it represents spirituality and enlightenment.

  2. How can aubergine be incorporated into fashion? Aubergine is a versatile colour that can be worn year-round. It adds sophistication and depth to any outfit. It can be paired with neutral colours for a timeless look or combined with metallic accents for a high-fashion ensemble.

  3. How can aubergine be incorporated into interior design? Aubergine can be incorporated into interior design through various ways:

    – Paint an accent wall in aubergine to create a focal point
    – Upholster a statement piece of furniture in aubergine fabric
    – Use aubergine accessories such as throw pillows, curtains, or rugs
    – Hang artwork featuring aubergine tones
    – Add aubergine accents to kitchen and bathroom spaces

  4. What psychological traits are associated with aubergine? Aubergine is associated with creativity, sophistication, introspection, spirituality, and individuality. It stimulates creative thinking, evokes elegance and refinement, encourages self-reflection, represents spiritual enlightenment, and symbolizes individuality and originality.

Natalie Johnson

Natalie Johnson

With a keen eye for design Natalie is the Blinds Design Specialist at Custom Fitted Blinds. Dedicated to creating personalised solutions, she transforms spaces with creativity and expertise.